To draw attention to this global public health issue, and to encourage people to support it with donations, Clorox partnered with AOL‘s Huffington Post RYOT to create a 360-degree video.

“Purely Peru” brings viewers to a remote area of Peru where the Clorox Safe Water Project has provided access to clean water since 2012. Through a uniquely immersive perspective, the video — which is filmed in every direction — lets users control during playback which view they see. It’s as close to experiencing these hardships firsthand as most of us will ever get. Viewers can see for themselves one solution to the problem of unsafe water, helping people in this area not just survive, but thrive. 

We’re excited to tap 360-video technology as a powerful new tool for global storytelling and promoting social good.